ZERO

Guggenheim Bilbao Museum

An immersive experience and introductory gallery for all Museum visitors, commissioned by the Guggenheim Bilbao, and created by Local Projects.

Overview

ZERO is an introductory gallery commissioned by the Guggenheim Museum Bilbao. It will orient visitors as they begin their experience in the Museum’s lobby, and provide insight into the urban history of Bilbao, peel back the layers of design behind Frank Gehry’s most iconic building, and offer a unique overview of the museum’s permanent collection. 

Services

Experience Design, Media Design, Exhibit Design

The Details

Unique Architecture Posed Unique Challenges

The unique architecture of Frank Gehry’s building created a unique challenge for our team: how to transform a small, narrow, and oddly-shaped space adjacent to the lobby into an unforgettable orientation gallery experience.

A Kaleidoscopic Illusion

ZERO uses a curved projection and geometry to wrap visitors in a mirrored kaleidoscopic environment, allowing for a 300º view that gives the gallery the illusion of being 14 times its original size. This dynamic setting places the viewer at the center, extending beyond the physical limits of tangible space to create a truly immersive experience of architecture. 

The museum that changed a city

The genesis and development of the Museum, as well as the history, cityscape, and industrial past of Bilbao and the region of Biscay, are at the core of ZERO’s visual experience, Selected imagery highlights the Museum’s site and surroundings in industrial Bilbao, and shows the deep connections between the Guggenheim Museum Bilbao and the aesthetic identity of the territory. 

The art that defines a museum

Weaving architectural textures and details together with some of the most iconic works in the Permanent Collection, ZERO offers an awe-inspiring experience of works by Jean-Michel Basquiat, Louise Bourgeois, Daniel Buren, Eduardo Chillida, Jenny Holzer, Anish Kapoor, Anselm Kiefer, Yves Klein, Jeff Koons, Fujiko Nakaya, Jorge Oteiza, Gerhard Richter, Mark Rothko, Richard Serra, Cy Twombly, and Andy Warhol, all of whom have work presented at the Guggenheim Museum Bilbao’s galleries and outdoor spaces.