City Pulse Orientation Experience
Transforming the skyline into a platform for storytelling.
Overview
The view from One World Trade Center is breathtaking, but it can also be overwhelming. To help visitors make sense of the sprawl, we created City Pulse—an interactive system that connects the skyline to the street. Part performance tool, part digital map, these massive rings allow guides to summon recommendations and history with a simple wave of their arm, turning a passive view into a personal journey.
Partners
Legends, NowArchival, The Hettema Group
Services
Experience Design, Media Design, Media & Software Development
“City Pulse becomes a literal frame around human storytelling, formalizing an improvised conversation through media.”
The Details
We didn't just design a screen; we designed a performance. Working with improvisational actors, we prototyped a system that feels like magic, not technology. The 14-foot ring responds instantly to the guide's movements, allowing them to pull up restaurant tips or historical facts on the fly. It transforms the tour guide from a script-reader into a digital conductor, ensuring that no two visits to the top of the world are ever the same.
