IBM Watson Experience Centers
Showing the C-suite how Artificial Intelligence actually thinks.
Overview
Before AI was on every phone, it was a terrifyingly abstract concept for most CEOs. IBM needed a way to prove that "Watson" wasn't just marketing hype—it was a tool that could read millions of documents in seconds. We created the Watson Experience Centers to make this invisible power tangible. Instead of a slide deck, we built a 300-degree immersion room that acted as a theater of data. Here, clients didn't just hear about cognitive computing; they stood inside it, watching as Watson digested their specific industry data in real-time, turning chaos into insight.
Services
Experience Design, Content Development, Media Design, Media & Software Development
The Details
The centerpiece of the experience was the "Immersion Room," a curved digital canvas where visitors interacted with live visualizations of Watson's processing power. Whether analyzing financial crimes or predicting weather patterns on an oil rig, the room translated complex algorithms into intuitive graphics. This wasn't a canned demo; it was a collaborative workshop space where executives could "look under the hood" of the technology, demystifying the black box of machine learning and revealing exactly how it could solve their specific business problems.
