Fashion for Good Launchpad Exhibition
A pop-up manifesto for the future of sustainable fashion.
Overview
Before opening their permanent museum in Amsterdam, Fashion for Good needed to spark a conversation. We designed a dynamic "launchpad" exhibition that functioned less like a store and more like a call to action. Visible from the street, the space drew passersby into a whimsical world of hanging sculptures and bold slogans, inviting them to look beyond the label and explore the hidden stories behind their clothes.
Partners
McDonough Innovation, Visch+Stam, The Boston Consulting Group
Services
Exhibit Design
The Details
The exhibition was designed to turn consumers into changemakers. In the Activation Room, visitors navigated a forest of suspended garments, physically engaging with the material reality of the fashion industry. Upstairs, the experience shifted from spectacle to strategy, presenting stories from sustainability leaders and offering visitors a space to pledge new habits—proving that a temporary pop-up can leave a permanent mark on consumer behavior.
