Brookfield Place Digital Wayfinding
Transforming a luxury mall into a downtown community hub.
Overview
When Brookfield Place opened across from One World Trade Center, it needed to be more than just a luxury mall; it had to anchor the revival of downtown Manhattan. Our challenge was to design a digital layer that felt welcoming, not commercial. We moved beyond standard advertising to create a responsive environment where digital media serves the visitor first—connecting them to events, art, and each other.
Partners
Gensler, Technomedia, WSP Parsons Brinckerhoff, Eventsource
Services
Wayfinding, Media Design, Media & Software Production
“Brookfield Place really sets a benchmark as the most robust retail development in New York’s downtown revitalization.”
The Details
We designed a cohesive digital ecosystem that acts as the building's nervous system. Leveraging the "Our Place Is" campaign, the screens do more than point the way to the restrooms; they curate the culture of the neighborhood. From real-time social feeds to dynamic event calendars, the installation unifies dozens of individual vendors under a single brand voice, proving that digital signage can build community, not just revenue.
