Augmented Reality App
Reimagining the corporate case study by turning abstract data into holographic art.
Overview
How do you make a corporate success story feel magical? For EY's "Innovation Realized" conference, we moved beyond the slide deck. We created an immersive mixed-reality experience that turned dry business metrics into living, breathing narratives. By combining physical sculpture with holographic overlays, we allowed executives to literally walk through the data and explore the stories behind the numbers.
Partners
EY
Services
Media Design & Development
The Details
We designed the experience to be intuitive, not technical. Users didn't need to learn a controller; they simply explored a garden of five abstract, 3D-printed sculptures. Using spatial tracking, the headset recognized each physical object and bloomed a holographic layer on top of it—animating the sculpture with 3D visualizations and video narratives. It proved that complex information doesn't need to be overwhelming; it can be beautiful.
