Imagine Picasso Introductory Experience
Stepping inside the chaotic mind of the 20th century’s greatest revolutionary.
Overview
"Immersive" art shows are often criticized for being all spectacle and no substance. For the massive touring exhibition Imagine Picasso, we were tasked with solving that problem. We created "The Presence of Genius," an introductory prologue designed to ground the visual fireworks in actual history. Before visitors step into the main projection hall, they walk through a deconstructed timeline of the artist's life—a maze of jagged, diagonal screens that mimic the fractured beauty of Cubism itself.
Partners
S2BN
Services
Concept Design, Visual Experience Design, Media Production
The Details
We refused to create a dry, textbook biography. Instead, we treated the space as an extension of Picasso’s own studio—chaotic, dynamic, and full of bold color. The narrative is episodic, jumping between his radical stylistic shifts and his personal obsessions. By the time visitors reach the end of this prologue, they haven't just learned dates and names; they have met the man behind the myth, ensuring that when they finally enter the immersive gallery, they aren't just looking at pretty pictures—they are seeing the world through his eyes.
